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The modern traveler seeks more than just a seat on a plane. They crave convenience, efficiency, and experiences that enhance their journey. Airlines, recognizing this shift, are evolving beyond the traditional ticket, offering a diverse range of ancillary services to cater to these evolving needs.

Airlines are increasingly incorporating travel insurance products into their ancillary strategies to attract bookings, enrich customer experiences, and ultimately drive revenue growth. Our latest research, titled “Top 50 Airlines Travel Insurance Benchmark 2024,” uncovers the most innovative airline travel insurance strategies in the past three years,

Introduction The traveling industry has weathered its fair share of turbulence in recent years, but one thing remains constant: travelers crave peace of mind. Our latest study, “2024 Top 50 Airlines Travel Insurance Benchmark“, dives deep into the world of airline ancillaries, exploring how the leading carriers are catering to this growing demand for security …

Continue reading “Unveiling the Top 5 Airline Travel Insurance Trends of 2024: Top 5 Insights for Insurers”

2023 has been filled with events that have underscored the importance of securing comprehensive travel insurance coverage. This has led both seasoned travel insurers and new players to reassess and introduce Travel Insurance Trends and innovative approaches.

Generative AI (Artificial Intelligence) has certainly been making a buzz in many industries, including the travel insurance sector. As its name suggests, generative AI is a category of AI capable of creating original content such as text, audio, images, and videos.

Effective marketing plays a vital role in the survival of a travel insurance company. As the market continually expands, travel insurers need to explore alternative marketing platforms to remain competitive. While it’s true that traditional marketing channels have been reliable, the travel landscape is rapidly evolving,

The travel landscape has seen a remarkable transformation in recent years, with advancements in technology playing a pivotal role. One of the most significant contributors to this transformation has been the integration of Artificial Intelligence (AI) technologies, with ChatGPT being at the forefront.

For travel insurers, finding the balance between profitability and competitiveness when it comes to pricing is an ever-present challenge. It’s like walking on a tightrope—you want to offer attractive prices for customers while also making sure that your company is making a profit. Though it’s a common practice to experiment on pricing

“Turbulent years” could be the term that we can use to describe the upcoming years of the travel insurance industry. But contrary to how bad it sounds, the term is actually a perfect way to illustrate how the future of travel insurance

Gaining a deep understanding of consumer needs and preferences when it comes to travel insurance is crucial for travel insurers and industry players alike. To shed light on this important topic, we conducted extensive studies