04 07 2022 , Singapore – Ancileo has raised USD 3M seed funding from Fermion. The move is expected to help insurers improve and modernise their insurance distribution models, as well as forge the way towards a global insurance
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With virtually every business selling in the digital world, optimal user experience has become a must-have rather than a nice-to-have. For airlines selling travel insurance products, it has become imperative to offer a good user interface – user experience (UI/UX) design to capture attention, sell and succeed in a competitive marketplace.
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For Sydney-based global TI and medical assistance provider Cover-More, differentiating its travel insurance product meant integrating a mental health benefit in the core offer. In 2017, it became one of the first providers in Australia to remove the general exclusion for mental health conditions.
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As insurers and travel players move from a product to ecosystem play, fostering partnerships becomes a science of strategy. Insurers should show early on that they are the best provider possible for airlines, with the right capabilities to serve diverse as well as local customers’ needs.
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In the travel insurance industry’s shift from siloed offerings to ecosystem solutions, in-path travel insurance – also known as embedded insurance or integrated path – offers the convenience and customer centricity that surpass those offered by white label or advertisement pop-ups.
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Opt-in travel insurance integration, strategic product positioning in-path and cross-selling to products beyond travel are some key trends in travel insurance partnerships between airlines and insurers, based on the 2022 Ancileo airline benchmark.
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Significant growth among airlines with in-path travel insurance, the highest number of partnerships in Asia and Europe, and the continuing dominance of global insurance giants surfaced in the comprehensive study comprising 156 airlines globally.
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