2025 Airline Travel Insurance Benchmark - Ancileo
Insurance Technology Solutions - Ancileo

The Market Has Shifted

Travel insurance is now part of the core booking experience, not an afterthought. In 2025:

  • 100% of top 40 airlines offer travel insurance
  • 72% display a single plan by default
  • 90% embed insurance in-path during booking
  • 25% switched insurance providers in the past year
  • 83% place insurance on the add-ons page

What You’ll Learn

Booking Flow UX and Placement Patterns

Understand how insurance is presented in booking journeys across regions. Learn which layouts, pricing styles, and selection types are most commonly used.

Proven Commercial Strategies from Leading Airlines

See how airlines are growing revenue and loyalty through embedded insurance offers.

You’ll discover:

  • Subscription models from Ryanair and Lufthansa that bundle coverage and rewards
  • Fare-based micro-insurance from AirAsia and Cebu Pacific
  • Loyalty-integrated health plans from Qantas and Cathay Pacific
  • In-path rental car excess and disruption insurance from multiple carriers

Real Booking Screens That Show What Works

Get visuals from 40 live airline flows. Each example includes:

  • Placement timing
  • Plan display style
  • Pricing structure
  • Partner integration and upsell approach

Who This Is For

Airline ancillary and distribution teams

Digital product managers and UX designers

Insurance business development and partnerships

Strategy leaders focused on embedded protection

What You’ll Take Away

Visual benchmarks of insurance display across 40 airlines

UX strategies that increase take-up without friction

Commercial use cases that drive recurring revenue

A clear view of what’s working in embedded travel insurance today

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