Beyond Borders: A Closer Look at the Most Innovative Ancillaries Strategies of the Top 50 Airlines in 2024
“2024 Top 50 Airlines Travel Insurance Benchmark” is an analysis of the travel insurance ancillary services provided by the leading airlines, an initiative we commenced in 2021. In this year’s analysis, we evaluate the complete range of ancillary services offered by the top 50 airlines, utilizing web traffic as a benchmark. In addition to travel insurance, we also explored the diverse range of services, including but not limited to lounge access, priority boarding, meal upgrades, seat selection, and various other innovative offerings.
Airline Travel Insurance: By The Numbers
Best in Airline Ancillary Offerings: Travel Insurance and Beyond
Access the latest web traffic data for the top 50 airlines to stay informed about their online performance and reach.
Discover answers to the following inquiries about the state of travel insurance:
Discover innovative airlines travel insurance ancillary use cases and uncover successful upselling and cross-selling strategies and that consistently drive increased conversions to the leading airlines.
As you navigate through this section, you'll learn about how the these airlines strategically employ the following approaches:
And more!
Discover the airlines' best practices in UI/UX enhancement by examining how they have designed dedicated pages for offering in-path travel insurance products.
Gain inspiration from the leading airlines with the most effective UI/UX designs for travel insurance products. Discover those employing highly effective strategies for maximising travel insurance, along with other products.
Gain a comprehensive overview of the in-path travel insurance offerings from each of the top 50 leading airlines. Access crucial details such as their current travel insurance partner, standard in-path ancillary services, and other in-path products they provide.
Plus, get inspired from airlines’ offerings of white-label travel insurance offerings into customers’ post-purchase experiences.
Get snapshots of other ancillary products offered by the top airlines.
Get a glimpse at how they've designed their pages to incorporate essential features and products such as:
Uncover strategic trends shaping the travel insurance market and identify opportunities to enhance your market presence.
Gain insights into the market share of travel insurers in partnerships with airlines. Analyze detailed information on key players and identify opportunities for growth.
Explore UI/UX best practices from leading airlines to elevate your in-path travel insurance presentation and boost digital customer engagement.
Learn successful upselling and cross-selling tactics, plus discover use cases for consistently driving increased conversions in your offerings.
Discover possibilities for partnering with airlines to enhance cross-selling and upselling of travel insurance products.